It’s Time & FDJ make a fitting donation
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- Published on Friday, October 27, 2017
Photos by Diane Warner. Ineke Mack, owner of It’s Time Fashions and Gifts, with FDJ representatives John Wardell and Cathy Milne.
By Diane Warner
Neepawa Banner & Press
Finding the perfect pair of jeans can be a challenge for many women, but last week, the search got a whole lot easier. On Thursday, Oct. 19, A French Designer Jean (FDJ) custom jean fitting clinic was held at It’s Time Fashion and Gifts in Neepawa.
As part of the clinic, John Wardell (the Western Canada FDJ sales rep from Winnipeg) and Cathy Milne (the fit specialist from Montreal) came to town and helped local women find the perfect fit and style of jeans for them.
“Many customers have an AHAH! moment when the specialist shows them why something just won’t work on their particular body type, but yet something else is perfect,” said store owner Ineke Mack, explaining why customers like the clinics.
Not only do customers benefit from the representatives’ advice, they also get to see and try on an expanded selection, more than it is possible for a store like It’s Time to carry regularly. “For the day of the fit clinic, FDJ ships us every jean they have available, so the choice is much greater,” explained Mack.
Though known for designing pants for a woman, as opposed to a teen’s body, FDJ has jeans for all ages and sizes. Mack notes that the company’s styles continue to be fashion forward, “Breaking into the younger market, or younger thinking market, FDJ has a variety of distressed, embroidered and fun coloured jeans… Offering these younger looks is opening a lot bigger market for them.”
This is the fourth year that It’s Time has held a FDJ fitting clinic. Mack explains that they hold them every two to three years, which seems to be as often as women replace their everyday, go-to jeans. “We all have our favourite go to jeans and these jeans usually get picked up at the fit clinics,” she said.
While the fit clinic may be over, for the month of October, for every person who tries on a pair of FDJ jeans, FDJ will donate $1 to woman’s cancer programs and workshops. During the day of the fit clinic alone, Mack said that they raised $97.
